Entrepreneurs who buy a business franchise experience the jitters during the first day, even if they’re already riding on a known brand.  Owning a franchise business that represents a national brand gives consumers a set of expectations that should be met even during the first day.  But you know that there are a lot of things that could go wrong so it’s very important to plan for potential errors that can happen and have a plan B for everything to keep your business running smoothly. Remember, first impressions last even in the business world.

Sometimes before you make money, you have to give away some too.  Marketing your business before it even opens makes your consumers aware that you’re coming in their neighborhood.  There are my ways to do this, you can give away flyers, print the opening event on your local newspaper, buy some airtime from your local radio station or television, and give a shout out at the internet via social media.  Send your message in a unique way as you possibly can to make your opening day more exciting.

Consider giving away coupons that consumers can bring on your first day of business.  Or give discounts to the first 50-75 guests who will visit your store.  Generate as much buzz to your business to excite your future customers on opening day.  Some even start with a scavenger hunt and shout their hints on their website or on twitter. Since your franchise is already a known brand getting attention is no longer a problem, the goal now is to let them know where your customers can find you.

Utilize the internet to its full extent.  Create a you tube marketing infomercial, set up a blog, create pages on Facebook, create a twitter account for your business,  and send email blasts to family and friends that they can send to their friends.  This will help you get the word out in the streets.

Before you can make money from your franchise you know that you should have available funds to keep the ball going.  Adequate funding will play a major role once you buy a business.  Return of investment will not come quick for some services so you have to plan for a long period of funding if you want to reach success.  Get everything that’s necessary to be covered by insurance, and have volatile funds on the side should you encounter some immediate and extra expenses along the way.  Having your hands on volatile funds will make sure that you can run your business smoothly for a longer period of time.