While many businessmen depend on the traditional “word of mouth” marketing strategy, it can hardly be considered effective in today’s world, especially since the country hasn’t fully recovered from the economic beat down. Whether entrepreneurs run retailing businesses, automotive franchises, or whatever sort of commercial establishment, evolving marketing strategies is unquestionably a huge determinant for success.

That being said, the first promotional technique for generating larger streams of income (or surviving in a competitive industry) is networking. This is sort of a more advanced form of the word of mouth method, but it takes the relatively inferior tactic to a whole new level by utilizing technology.

Getting other people outside the organization to promote the business is an excellent method to attract more customers. This can be done through a variety of medians, such as in person, through emails, and social media networks.

Creating a network comprised of the right individuals (e.g. those who benefit/regularly use the products/services sold), and maintaining good relationships with them is a great way to build a loyal customer base.

By rendering these individuals topnotch customer service, as well as an array of all merchandise they need, they’ll naturally be inclined towards telling others about the outstanding experience they had while shopping at the establishment.

Second tactic is to engage internet marketing – retailing businesses, automotive franchises and all other commercial entities will benefit by using this strategy. Online campaigns can either be paid to draw in traffic, or developed through search engine optimization strategies to channel traffic through organic search results from Google and its counterparts.

Bottom line is that online advertising is a cost-efficient technique for reaching out to thousands across the area, let them know of the goods/services being sold by the business, which in turn will gradually lead to a notable spike in sales.

Third strategy involves exploiting the media – advertising by using flyers, posters, or even radio stations and television networks are effective for drawing local and national attention to any commercial establishment. Using these medians for promotion may be expensive, but they’re great for gaining much needed exposure to markets, and even boosting credibility.

With these three marketing strategies, retailing businesses, automotive franchises, and all other commercial ventures can significantly generate larger streams of income. Consistently using these methods, whenever necessary, will also help stabilize revenue, thereby substantially increasing chances for the business’ survival in its industry.