Honest-1 Auto Care

Honest-1 Auto Care: An Incredible Franchise Ownership Opportunity

Founded in 2003 as a much-needed break from the traditional auto shop image, Honest-1 Auto Care has grown into the country's most trusted family of automotive maintenance and repair centers and the most powerful franchise in the industry.

Honesty, integrity, and an unwavering adherence to the highest ethical practices are what define Honest-1. But around that core is something equally as important – a unique and innovative customer-centric model and approach that greatly increases our value and appeal and keeps customers loyal, year after year.

Since two thirds of auto care customers are female, we've created an atmosphere that's as appealing to women as it is to men. From our plush couches, large screen TVs, and Internet cafe to our secured children's play area and upscale bathroom decor, every aspect of our centers is designed to be inviting, clean, and comfortable.

To satisfy today's growing number of environmentally-conscious consumers, our "Environmentally Sustainable Actions Program" ensures that responsible standards and practices are applied in four key areas: Pollution Prevention, Recycling, Resource Conservation, and Eco-friendly Services & Products.

All Honest-1 centers offer complimentary shuttle service and we're the first full-service auto care company in America to institute a nationwide 3-year, 36,000-mile warranty on repairs, giving customers the ability to have covered service performed at over 35,000 authorized facilities from coast to coast.

Whether you're seeking an individual auto care center or the larger wealth-building opportunity of a regional development territory, our company stands apart with many unique advantages. The more you see what makes us different, the more you'll see why Honest-1 Auto Care is truly an incredible franchise ownership opportunity.


Franchisee Testimonials

“After several years spent in retail operations management and as a successful small business owner and operator, I wanted to get in on the ground floor with an opportunity that could really grow. Honest-1 really fit the bill, and it checked all of the boxes that were important to me: honest and ethical business practices, growing industry, unique and sustainable product, and extremely attractive income potential. Plus, it was an opportunity to help motivated prospects realize their dream of owning their own business an Honest-1 franchise. As a small business owner myself, aligning people with the right opportunity is something I'm passionate about. I'm proud of the 10 stores I've sold and developed to date, and I certainly appreciate the income and lifestyle I enjoy as a result of my success. And this is just the beginning of what I can achieve as a Region Developer.”

Jim Henkel Region Developer, Minnesota

“As a Region Developer, I'm responsible for finding and developing new franchise owners. I have to be convinced that what I'm selling prospective owners is a unique opportunity that will help them achieve their goals. With Honest-1, I know that's exactly what I'm doing. Honest-1 gives customers an eco-friendly, professional service experience they can't find anywhere else. And it gives franchise owners a marketable brand, a proven model, expert support and resources, and a continuous stream of new programs and ideas to help them build their business. Honest-1 is a triple win: for customers, for owners, and for Region Developers like me.”

Barry Cade Region Developer

Franchise Profile

  • Investment Range: $209,000 - $659,000
  • Liquid Capital Req: $200,001
  • Net Worth: $600,000
  • Business Type: Franchise
  • In Business Since: 2003
  • Units Sold: 56
  • Training & Support: Yes
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